Selling to prospects who are already interested in your product is straightforward.

They’re what we call “hand-raisers” which means they’ve done preliminary research and decided your business has a solution. Now, the power is in the hands of your sales team. Answering their questions, overcoming objections, and selling the right solutions to their needs will bring you one step closer to closing the deal.

But the best salespeople are distinguished from the average ones when it comes to uninterested prospects. Starting a relationship with someone who’s never heard of you or isn’t actively looking to solve a relevant challenge is tough.

However, it’s not impossible. With the skills, the empathy, and a plan, you’ll be able to find the prospects who have a need for the products you have to offer. I use the following five techniques to kick things off with these kinds of buyers.

But the best salespeople are distinguished from the average ones when it comes to uninterested

They’re what we call “hand-raisers” which means they’ve done preliminary research and decided your business has a solution. Now, the power is in the hands of your sales team. Answering their questions, overcoming objections, and selling the right solutions to their needs will bring you one step closer to closing the deal.

But the best salespeople are distinguished from the average ones when it comes to uninterested prospects. Starting a relationship with someone who’s never heard of you or isn’t actively looking to solve a relevant challenge is tough.

However, it’s not impossible. With the skills, the empathy, and a plan, you’ll be able to find the prospects who have a need for the products you have to offer. I use the following five techniques to kick things off with these kinds of buyers.